Museum of Contemporary Art Australia (MCA)
01 Sep 1996 to 01 Dec 1996
Amanda Ahmed, Kate Beynon, David Rozetsky, Lyndal Walker
Primavera 1996 featured the work of four artists from Melbourne. While the coincidence of their hometown was accidental, the curator, Sue Cramer, took the opportunity to examine work which came out of a shared cultural context.
All four artists had exhibited at the artist run gallery 1st Floor (1994-2002), which had developed into a collaborative space for writers and artists to exhibit together. While the artists in this exhibition each presented different projects at 1st Floor, they all saw consumerist culture and popular culture as potential and worthy subject matter for art. The artists came from the same generation, graduating from art school just a few years previously, and shared an alertness to the seductive effects of mass media, a skepticism towards ideologies, and a street-wise attitude towards fashion and style.
Primavera is the Museum’s annual exhibition of Australian artists aged 35 years and under. Since 1992, the series has showcased the works of artists in the early stages of their career, many of whom have gone on to exhibit nationally and internationally.
Primavera was initiated in 1992 by Dr Edward Jackson AM and Mrs Cynthia Jackson AM and their family in memory of their daughter and sister Belinda, a talented jeweller who died at the age of 29.